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Advertising and Promotions Managers (Occupation Information)
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Training Advertising Specialist TAS (Certifications)
The PPAI Professional Development Certification Program Trained Advertising Specialist TAS Certificate is a PPAI Professional Development initiative aimed at providing promotional products professionals with less than three years of industry experience an avenue for earning an industry credential, which is aligned with their entry-level experience, education, and or achievements.

Certified Advertising Specialist CAS (Certifications)
The PPAI Professional Development Certification Program Certified Advertising Specialist CAS Certification is a PPAI industry credential awarded to promotional products professionals with at least three years of promotional products industry experience, and who have met rigorous educational course and testing requirements-demonstrating exemplary commitment to their profession. Professionals who have earned their CAS provide the highest standard of conduct and integrity.

Direct Mail Advertising (Industry)
This industry comprises establishments primarily engaged in 1 creating and designing advertising campaigns for the purpose of distributing advertising materials e.g., coupons, flyers, samples or specialties e.g., key chains, magnets, pens with customized messages imprinted by mail or other direct distribution and or 2 preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Master Advertising Specialist (Certifications)
The PPAI Professional Development Certification Program Master Advertising Specialist MAS Certification is a PPAI industry credential awarded to promotional products professionals with at least five years of promotional products industry experience, and who have met rigorous educational course and testing requirements-demonstrating exemplary commitment to their profession. Professionals who have earned their MAS provide the highest standard of conduct and integrity.

Advertising Sales Agents (Occupation Information)
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Advertising Material Distribution Services (Industry)
This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements e.g., circulars, coupons, handbills or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Advertising, Public Relations, and Related Services (Industry)
Advertising, Public Relations, and Related Services

Master Advertising Specialist Plus MAS+ (Certifications)
The PPAI Professional Development Certification Program Master Advertising Specialist Plus MAS Certification is a PPAI Professional Development Certification aimed at providing veteran promotional products professionals with at least seven years of industry experience an avenue for earning an industry certification that demonstrates their advanced proficiency of promotional products industry concepts and business practices.

Outdoor Advertising (Industry)
This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays and or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail in-store displays, and other display structures or sites.

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