It used to be that employers only had resumes, cover letters, and interviews to go by when making hiring decisions. That changed with the Internet and social networking. Many employers check profiles on popular online sites before making interviewing and hiring decisions. And some content can leave employers wondering what type of employee you would be. This includes:
- Inappropriate photos (such as photos of you and your friends drinking or wearing inappropriate clothes)
- Inappropriate comments by your friends (remember you can delete comments under your photos)
- Discussions about alcohol or drug use
- Talking poorly about previous employers
- Discriminatory comments (for instance, using slang terms for racial or ethnic minorities)
- Lying about qualifications
- Sharing confidential information about past, current, or prospective employers
Your online identity can help or hurt you. If an employer is considering you seriously enough to research you online, make sure that your own words or photographs don’t come back to haunt you. Do an online search of your name to see what information and/or images of you are on online. This will help you catch potential red flags.
Clean up your online identity. Don't list personal information or post comments, photos, or videos that you wouldn't want an employer to see. Think of everything you put online as public information. Remove any swear words, gripes about old employers, or discriminatory comments.
Create a professional online identity. Join LinkedIn and other online professional groups that are related to your career or industry. Ask someone to “recommend” you on LinkedIn. Create an online portfolio using work samples to market yourself. Blog about your professional interests.
Be choosy about who you “friend”. Your profile may be squeaky clean, but make sure you don’t suffer from guilt by association.
Check your grammar, spelling, and writing. Many employers rejected job applicants because they show poor communication skills. Consider your online presence as part of your portfolio. Read through any of your postings to catch errors.