The key to a great resume is knowing what you’re trying to achieve. One of the biggest complaints employers have about resumes—and one of the main reasons resumes fail—is lack of focus. To write a great resume, you need a clear set of goals:
- What’s the purpose of the resume you’re preparing? Is it to attract employers who may have opportunities, or are you applying for a specific, advertised position?
- What’s your current career objective? Are you in a field that you enjoy, or are you looking to change careers? What’s the next logical step in your career?
- What kind of company or organization do you want to work for? Where are the employers in your field, and how much do you know about them?
- What do you want to achieve in your work? Are you looking for greater responsibility? Higher income? More meaningful work? What’s most important to you?
Next, learn about employer needs.