Job fairs, college career fairs, and similiar events can be a great way to get the word out about your company and find good candidates for open and future positions. Here are some key points to keep in mind.
Making the most of job fairs
To make the most of these opportunities, learn how they work and how to take advantage of them. Here are some practical tips and strategies:
Determine if it’s a good investment. Does the event makes sense given your hiring needs and budget? Would another approach, like tapping into your network, make more sense right now? Tip: Before signing up, consider your hiring strategy.
Work closely with the sponsors. Whether the sponsor is a college, state workforce center, or other organization, take advantage of the guidance they offer. Tip: To learn about college career fairs, locate the college’s Careers web page, then select the link for Employers.
Take charge of your promotion. While sponsors can help promote your company, you are ultimately in charge. What do you most want attendees to learn about our company? Tip: Before the fair, make a list of the key points you want to communicate.
Be engaged and accessible. A common complaint about job fairs is that some companies seem remote and inaccessible, with reps “hiding” behind the booth. Tip: Pick people who are outgoing, enthusiastic, and knowledgeable to represent your company.
Fine-tune your resume management. Whether you’re collecting resumes on the spot or having applicants apply online, have a consistent plan for processing resumes. Tip: If applicants must apply online, be ready and willing to help them through the process.
For help with job fairs and other workforce issues, contact your local American Job Center to connect with a Business Services Representative or other resource.
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