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      Certification Search Results: Certification Information
      Marketing Concepts
      Certification Description
      The Marketing Concepts test measures your knowledge of the core areas of marketing. Designed for all professionals, this test covers the following topics: Advertising & Sales Promotion, Buying Behavior, Demographic Decision-Making, Distribution & Channel Selection, Information Analysis, Internal & External Company Evaluation, Market Analysis , Marketing Control Systems, Marketing Plans, New Product/Service Development, Pricing, and Selling Issues.
      Certifying Organization
      Certification Details
      • Oral or Written Exam Required?    Yes
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