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Use the social networking sites

New to social media? Discover how to get on board.

Social networking sites offer an immediate way to network with others, search for jobs, market your strengths, and more. The table below lists three of the most popular sites—LinkedIn, Facebook, and Twitter—and briefly explains some of your options with each.

LinkedIn

LinkedIn is a business-oriented networking tool that lets you build a resume-like profile and use it to connect with others, as well as research and share information.

  • Network with current and former colleagues and supervisors, professional groups, and friends
  • Ask for and give recommendations
  • Conduct job search activities: look for jobs, post your resume, etc.
  • Conduct research on companies and their employees
  • Track what people are saying about business trends and topics
  • Ask targeted questions and get answers from the network

Facebook

Facebook is a personal networking tool that lets you build a personal page which you share with others whom you “friend.”

  • Connect with friends
  • Connect with favorite groups or companies
  • Share photos, videos, and links to items of interest
  • Write short notes or longer documents on the items you are sharing

Twitter

Twitter is a general networking tool that lets you build a 160-character profile, follow people and activities, and send messages called “tweets.”

  • Track what people and companies are doing and saying by following their tweets
  • Send brief messages with attachments files - a brief cover tweet announcing your new website, for example
  • Tweet requests for information or referrals
  • Share your resume using dedicated, third-party software

To create an effective profile, follow the same strategies you would for creating a powerful resume. Remember that your resume and your social networking profiles are important ways of communicating your brand.