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Public Relations and Fundraising Managers
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Description: what do they do?
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Also known as:
Public Relations Director, Communications Director, Public Relations Manager (PR Manager), Development Director, Communications Manager, Public Affairs Director, Annual Giving Director, Community Relations Director, Account Supervisor, Account Executive

    What does this information tell me?

    This description is a quick overview of what workers in this career might do.

    "Also known as" shows other common names for this career.

    What is the source of this information?

    This information comes from an O*NET database. Learn more on the Help page.

Career video
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    Transcript: While a talent for public speaking and strong problem solving skills are critical for public relations and fundraising managers, excellent writing skills are also essential… to precisely define a client’s goals, engage an audience, and sway them in the intended direction. Public relations—or PR—managers direct the creation of material aimed at enhancing the public image of their client. They review press releases, sponsor corporate events, and monitor trends that might affect their client’s organization. They also oversee company publications, draft speeches, and handle other contact with the public to help the organization’s top executives. Fundraising managers bring in the donations necessary to keep their organization running. They contact past donors and reach out to new donors, raise funds for new buildings, and solicit wealthy donors for major gifts. Public relations and fundraising managers work for PR firms, civic and non-profit organizations, school districts, and other organizations. Generally they work in offices during regular business hours, but may need to travel to events and attend evening meetings. They sometimes work longer hours to meet project and event deadlines, and may manage multiple events at the same time. Public relations and fundraising managers generally need a bachelor’s degree in public relations, communications, English, fundraising, or journalism, and many years of related experience. Some positions also require a master’s degree.
View transcript
Outlook: will there be jobs?
Image. Employment outlook for this occupation
New job opportunities are very likely in the future.

This occupation is:
  • Expected to grow much faster than average


    What does this information tell me?

    Outlook information can tell you whether a career is expected to be in demand in the future—that is, whether there are likely to be job openings if you choose this career. Careers can have one of three outlooks:

    • A Bright outlook means new job opportunities are very likely in the future
    • An Average outlook means that a small number of new job opportunities are likely in the future (less than an 8 percent increase)
    • A Below Average outlook means new job opportunities are less likely in the future

    You can also view local job listings in this field by clicking "Find job openings" above. This can help you see if local businesses are hiring—another way of looking at demand.

    What is the source of this information?

    This information comes from the O*NET Resource Center. Learn more about O*NET’s Bright Outlook occupations. Note this information is only available at a national level, so even if you selected a state, you’ll only see this information for the whole country.

Projected employment
Texas
4,680
2016 Employment
5,550
2026 Employment
19%
Percent change
490
Annual projected job openings
United States
73,500
2016 Employment
81,100
2026 Employment
10%
Percent change
6,900
Annual projected job openings

    What does this information tell me?

    Projected employment shows how much employment is expected to grow in this occupation over a 10-year period. This can help you decide if this career is a good choice for future job opportunities. You can look at projected employment in your state, or in other states where you might consider living.

    You can see the total number of people employed in this occupation in 2016, the number expected to be employed in 2026, and rate of growth over those years.

    The projections are based on assumptions of unemployment rates and labor productivity growth rates.  While the projected numbers may not be exact, they are helpful to compare one career to another, or one location to another.

    What is the source of this information?

    State-level data come from Projections Central and each state's Labor Market Information office.

    National-level data come from the Bureau of Labor Statistics Employment Projections, 2016-26.

Typical wages

Annual wages for Public Relations and Fundraising Managers in Texas
This graph displays wage data.  Find details by selecting the table view.
This chart displays wage data.  Find details by selecting the table view.
LocationTexasUnited States
10%$66,390$64,250
25%$83,500$84,120
Median$110,150$114,800
75%$151,040$158,760
90%$201,670$208,000+


    What does this information tell me?

    This chart shows you a range of how much most workers in this occupation earn per hour, in the location that you selected.

    You can select from three views of this data:

    • The Graph shows you wages at the 10th, 25th, 50th, 75th and 90th percentiles. Note that the lowest (10th %ile) wage shown is not necessarily a "starting wage." Instead it means that 10 percent of all workers in this career earn less that this amount, and 90 percent earn more. However, you can assume that you might earn close to the 10th or 25th %ile wages when you start out in most careers.
    • Select "Chart" to see a visual comparison between national wages and wages in the location you selected.
    • Select "Table" to see more wage data the national and local level.

    Please note that wage data are not available at the city or ZIP code level. If you selected a city or ZIP code, you will see wage data for the regional area.

    Also note that in this update, 21 detailed occupations found within the 2010 Standard Occupational Classification (SOC) were replaced with 10 new aggregations of those occupations; read more about these OES changes.

    You can learn more about wages for this and other occupations by clicking “See more wages” above.

    What is the source of this information?

    The wage information comes from the Bureau of Labor Statistics, Occupational Employment Statistics Program, 2018 data. For more detailed state wage data, please find the link to your state's wage data program in the Other Resources box.

Education and experience: to get started
People starting in this career usually have:
  • Bachelor's degree
  • 5 years or more work experience
  • No on-the-job training

Programs that can prepare you:

    What does this information tell me?

    This shows you the typical level of education, work experience, and on-the-job training that most people have when they start in this career. Note that these are not requirements for entering this field, but the information can help you understand how qualified you might be.

    Interested in starting in this career? You can search for education programs in your local area by clicking “Find local training” above.

    What is the source of this information?

    This information comes from the Bureau of Labor Statistics, Office of Occupational Statistics and Employment Projections Education and Training Data.

Typical education
How much education do most people in this career have?
Chart. Percent of workers in this field by education level attained

    What does this information tell me?

    This chart shows you the range of education levels that people who currently work in this field have. You can use this to see if you fit in this range. Note that this includes ALL people who work in this field and not just those getting started.

    Interested in getting qualified for this career? You can search for programs that lead to the education needed, in your local area, by clicking “Find local training” above.

    What is the source of this information?

    This information comes from the Bureau of Labor Statistics, Office of Occupational Statistics and Employment Projections Education and Training Data.

Certifications: show your skills
Let employers know you have the skills to do well at this job.
Earning a certification can help you:
  • Get a job
  • Get a promotion

    What does this information tell me?

    When you click "Find certifications" you'll see a list of national certifications that are related to this career. From there, you can learn how to achieve one of these certifications to help you enter or get ahead in this field.

    What is the source of this information?

    This collection of occupational certifications is collected and regularly updated by CareerOneStop. Learn more at Certification Finder Help.

Licenses: do you need one?
Some states require an occupational license to work in this career.

    What does this information tell me?

    When you click "Find license details in your state" you'll see the license name and contact information for the agency in your state that oversees licensing for this field. If you have not selected a location, you'll see a list of all state licenses for this occupation.

    What is the source of this information?

    Information on licensed occupations is gathered in each state by Labor Market Information units under a grant from the U.S. Department of Labor. Learn more at License Finder Help.

Apprenticeships: learn on the job
Apprenticeships combine paid on-the-job-training with classroom lessons.

    What does this information tell me?

    When you click "Find apprenticeship sponsors" you'll find information that can help you locate apprenticeship opportunities in your state:

    • If there are businesses that have sponsored apprenticeships in this field in the past, you'll find their name and contact information.
    • If there are related occupations that might have apprenticeship opportunities, you'll find links to that information.
    • You'll also see contact information for state and federal agencies that oversee apprenticeship programs.

    What is the source of this information?

    Apprenticeship information comes from the U.S. Department of Labor, Office of Apprenticeships, and from CareerOneStop. Learn more at Apprenticeship Finder Help.

Activities: what you might do in a day
  • Develop organizational policies or programs.
  • Direct financial operations.
  • Develop organizational goals or objectives.
  • Present information to the public.
  • Develop marketing plans or strategies.
  • Develop promotional materials.
  • Coordinate special events or programs.
  • Edit documents.
  • Establish interpersonal business relationships to facilitate work activities.
  • Supervise employees.
  • Evaluate employee performance.
  • Manage organizational or project budgets.
  • Evaluate program effectiveness.
  • Liaise between departments or other groups to improve function or communication.
  • Coordinate with external parties to exchange information.
  • Direct sales, marketing, or customer service activities.
  • Develop contingency plans to deal with organizational emergencies.
  • Develop operating strategies, plans, or procedures.
  • Confer with organizational members to accomplish work activities.
  • Monitor external affairs or events affecting business operations.
  • Maintain operational records.

    What does this information tell me?

    This is a list of typical work activities that people in this career might do on the job. You can use this list to get an idea of whether this career might be a good fit for you.

    Click on “More activities” to see more detailed examples of activities for this career.

    You can also use this list to help you prepare for a job interview. Or, if you’ve already held a job like this, you can copy these activities to use on your resume.

    What is the source of this information?

    This information comes from O*NET OnLine's Occupation Information. They are O*NET’s Detailed Work Activities.

Knowledge
People in this career often know a lot about:
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    What does this information tell me?

    This is a list of general knowledge areas that are most commonly required for jobs in the career. Knowledge is typically gained through education and related experience.

    This list can help you learn if you are prepared for a job in this career. It can also help you decide on education or training programs that could help you prepare for the career.

    What is the source of this information?

    This information comes from the O*NET Resource Center. Learn more about O*NET's Knowledge descriptors.

Skills
People in this career often have these skills:
  • Social Perceptiveness - Understanding people's reactions.
  • Reading Comprehension - Reading work-related information.
  • Speaking - Talking to others.
  • Writing - Writing things for co-workers or customers.
  • Active Listening - Listening to others, not interrupting, and asking good questions.
  • Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
  • Persuasion - Talking people into changing their minds or their behavior.
  • Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
  • Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
  • Coordination - Changing what is done based on other people's actions.
  • Time Management - Managing your time and the time of other people.
  • Systems Evaluation - Measuring how well a system is working and how to improve it.
  • Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
  • Negotiation - Bringing people together to solve differences.
  • Service Orientation - Looking for ways to help people.

    What does this information tell me?

    This is a list of a list the work-related skills most commonly required for jobs in the career.

    This list can help you understand how well your current skills fit this career. It can also help you plan your education or professional development.

    What is the source of this information?

    This information comes from the O*NET Resource Center. Learn more about O*NET's Skills descriptors.

Abilities
People in this career often have talent in:
  • Oral Expression - Communicating by speaking.
  • Written Expression - Communicating by writing.
  • Oral Comprehension - Listening and understanding what people say.
  • Fluency of Ideas - Coming up with lots of ideas.
  • Written Comprehension - Reading and understanding what is written.
  • Speech Clarity - Speaking clearly.
  • Problem Sensitivity - Noticing when problems happen.
  • Deductive Reasoning - Using rules to solve problems.
  • Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
  • Speech Recognition - Recognizing spoken words.
  • Information Ordering - Ordering or arranging things.
  • Originality - Creating new and original ideas.
  • Near Vision - Seeing details up close.

    What does this information tell me?

    This is a list of a list of personal qualities that might influence work and are most commonly required for success in this career.

    This list can help you understand if your natural strengths and abilities are a good fit for this career.

    What is the source of this information?

    This information comes from the O*NET Resource Center. Learn more about O*NET's Abilities descriptors.

Interests
  • Enterprising - Occupations with Enterprising interests frequently involve starting up and carrying out projects. Many involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic - Occupations with Artistic interests frequently involve working with forms, designs and patterns. They often require self-expression and allow for developing unique approaches to conducting the work.

    What does this information tell me?

    This is a list of work environment-preferences that are most commonly associated with the career. It can help you understand if your natural interests are a good fit for this career.

    Click "Take an interest assessment" for a quick 30-question assessment that can help you understand your interests and see careers that might be good matches for them.

    What is the source of this information?

    This information comes from the O*NET Resource Center. Learn more about O*NET's Interest descriptors.

Typical tasks
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Design and edit promotional publications, such as brochures.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Assign, supervise, and review the activities of public relations staff.
  • Manage communications budgets.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Respond to requests for information about employers' activities or status.
  • Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
  • Develop, implement, and maintain crisis communication plans.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Observe and report on social, economic, and political trends that might affect employers.
  • Maintain company archives.

    What does this information tell me?

    This is a list of typical tasks that people in this career might do on the job.  You can use this list to get an idea of whether this career might be a good fit for you.

    Click on “More tasks” to see more detailed examples for this career.

    You can also use this list to help you prepare for a job interview. Or, if you’ve already held a job like this, you can copy these tasks to use on your resume.

    What is the source of this information?

    This information comes from O*NET OnLine's Occupation Information. They are O*NET‘s Tasks.

    What does this information tell me?

    These are additional online resources related to this career. You may find different or more detailed information at these sources.

    What is the source of this information?

    This information is collected and maintained by CareerOneStop.