Although you may have researched the organization when you first applied for the job, this is the time to do much more.
Learn as much as you can from multiple sources. Knowledge about the company will help you answer interview questions, as well as demonstrate your interest in the company and commitment to the job. Your research will also allow you to match your skills to the needs of the employer, and will help you to ask thoughtful questions of your own during the interview.
You don't need to memorize facts and figures about the company, but you should become familiar with certain basic information, such as the company’s products, customers, organization, locations, size, sales, competitors, industry trends, and more In reviewing this information, think about what makes this company a good place to work and why you are a good fit.
The best place to start your research is often the company’s website. Other sources of information may include online news articles, annual reports, business and professional associations, and personal contacts within the company, or even competitors of the company. The local public library can be a valuable source of information and the librarian can help you navigate multiple resources.
As you are conducting your research, prepare written notes of what you learn. You can bring these notes with you during your interview, which will help you remember key points and demonstrate that you took the time to prepare.