Art Directors Career Video
Description: Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Resourceful, creative, skilled leaders, and communicators… Art directors interpret their employer’s or a client’s vision to create the visual style of print publications, movie, and television productions. Art directors ensure their staff of artists understand the overall design of a project as they create illustrations, graphics, and stage sets to translate the vision into artwork and layouts. Art directors manage projects… keeping them on time and within budget. They oversee the layout of catalogs, newspapers, and magazines, and choose cover art for books. Artists working under art directors create graphics, charts, and illustrations. Directors also oversee the visual aspects of website and video game development. Art directors work with producers and directors of theater, television, and movie productions to develop the concept for set designs, and then oversee the production of set elements. While many art directors are self-employed, all art directors collaborate with a team of designers and artists. The work is fast-paced, and they are often under pressure to meet deadlines. Art directors need at least a bachelor’s degree in an art or design subject and five or more years of previous work experience… many start out as graphic designers, fine artists, or photographers. To apply for positions, art directors must develop a portfolio that illustrates the quality and range of their work.